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  All about the business of advertising.  
Author: Coby Neill
11/20/2007 8:26 AM
Truths about the business that will help our career and our clients.

Gold Calling
By Coby Neill on 1/25/2009 9:44 AM
Turn cold calls into GOLD CALLS!
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GO REMOTE WITH YOUR CREATIVE ADVERTISING SHOP!
By Coby Neill on 1/25/2009 9:42 AM
The advantages of going with the right remote creative advertising shop.
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MASTERING THE FINE ART OF CLIENT RETENTION.
By Coby Neill on 1/25/2009 9:39 AM
Your survival in business depends on good customer service. Here are ways to keep clients over the long term.
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Be an Idea Generating Machine!
By Coby Neill on 1/25/2009 9:33 AM
Learn the deep, dark secrets to an abundance of streams of ideas!
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ROCKING WITH JINGLE POWER!
By Coby Neill on 1/25/2009 9:29 AM
A well crafted radio jingle can lock a song in the listeners mind for life. That's free advertising for life!
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Do prospects look for creatives on jaMuse?
By Coby Neill on 1/24/2009 8:26 PM
Clients find talent on jaMuse. The place to find the best.
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Ask for a big idea not a low price.
By Coby Neill on 10/2/2008 4:28 PM
You can get far more results for your advertising dollar spent if you have a big idea.
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THE GREATEST SELLING SECRET.
By Coby Neill on 9/3/2008 11:19 AM
HERE IS THE GREATEST SELLING SECRET.
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The magic CLIENT/CREATIVE WIN WIN.
By Coby Neill on 8/21/2008 6:52 AM
How clients and creatives both win.
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The GREAT CLIENT AND CREATIVE RELATIONSHIP.
By Coby Neill on 8/21/2008 6:48 AM
Here are the rules to follow to keep the creative/client relationship strong.
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