Advertising does work
Just look at the big guys. Coca Cola. Nike. Mc Donald's. Mickey D's has
a well tuned plan to support all franchise owners which include where
the billboards are in relation to the location, coupons in select
coupon packs like Val-Pac and Ads in local papers.
Yes,
it would cost an absolute fortune to advertise the way the big guys do.
But you don't need a fortune. You need a plan. You need to use proven
marketing tactics that have helped small businesses of all kinds reach
and even surpass their goals. You can do it.
Plan your Advertising and Work your Plan!