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| By: Coby Neill |
1/2/2008 3:42 PM |
| At one agency, my client was Vess Cola.
It used purified water. Coke didn't.
Vess Cola didn't have salt. Coke did.
Vess Cola was better for you than Coke, yet 9 out of 10 people
would reach for a Coke before a Vess Cola any day.
Why is this?
Coke has over 100 years of advertising dollars behind it.
It feels like the right choice even though Vess is better for you.
That's Brand Bombshell IMPACT.
If you want to build your brand, pay the price.
This doesn't have to necessarily mean in cash dollars—
it could simply mean time invested in the brand.
Investing time in the thinking of your brand is important.
In my brand for Coby Neill Creative, I wanted to use the simple
shape of the C and N to be the same shape, but the N would be
on the side for "Neilling" - This looks simple on my logo, but it wasn't. It took me a long time to finally create the shape that worked for the C and N.
I wanted the brand look to look simple because my tag line is "Simple work with great impact."
Rich color to show my design sense with color. And stacked up
on each other to symbolize strength and stability of brand.
So put the time into your brand and go explore the many ways to send it to market. You build the brand equity by spending the money or at least the time into the thinking of it and implementing it in the marketplace. Go to this link and see 120 marketing tips to get your brand to become a BRAND BOMBSHELL!
http://www.allgraphicdesign.com/graphicsblog/2007/11/28/120-self-promotion-ideas-for-graphic-designers-freelancers-free-or-almost-free/
Coby Neill
President
Coby Neill Creative
Bulldog Radio Spots
Brainstormers
Providing Website Design, Brochures, and Jingles
www.cobyneillcreative.com
417-379-0535
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