 |
| |
A Logo - Identity Design - Branding. What do YOU call it?
|
|
|
|
 |
|
|
Author:
kristy ewing |
 |
|
12/9/2007 7:29 AM |
|
Graphic designers have an ever expanding vocabulary when it comes to describing the work they do. What was once a mark is now a trademark, logo, logotype, or identity design. Or is it branding? How do you describe that aspect of design that relates to your client's identity? |
|
|
By kristy ewing on
12/9/2007 8:08 AM
|
|
|
|
|
|
Nowadays, design firms are all a buzz with a service they offer called “identity design”. Critical to their business is selling clients on the fancy name that implies something more than “just a logo.” You say tomato, I say tomahto. So what IS the difference between a logo and identity design? It could be night and day, depending on where you shop for design.
|
 |
|
|
More...
|
|
|
|
|
|
|
 |
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |